Santa Barbara Public Library Offers Free Resources for Small Businesses | Business

October 17, 2020
| 4:24 p.m.

Trying to begin a small enterprise, construct a marketing strategy, conduct market analysis, or launch a advertising and marketing marketing campaign? Santa Barbara Public Library employees can be found without spending a dime analysis consultations to help with enterprise sources and instruments to assist entrepreneurs develop and develop their companies.

Over time, employees have labored with a whole bunch of enterprise homeowners and college students from each Ladies’s Financial Ventures (WEV) and SBCC’s Scheinfeld Middle for Entrepreneurship & Innovation. The library can help companies which can be simply beginning in addition to ones already established.

Not too long ago added to the library’s record of sources is SizeUp, a instrument that gives data-driven insights to help small companies and entrepreneurs.

With SizeUp, native companies can see how they stack as much as comparable ones of their trade; examine benchmark performances; assess competitors; find out about goal areas for promoting campaigns; and uncover tailor-made demographic evaluation.

The library additionally affords ReferenceUSA, which offers customers entry to details about some 57 million companies nationally. Entrepreneurs can use ReferenceUSA to carry out market analysis with information from 314 million U.S shoppers.

One among ReferenceUSA‘s latest permits customers to discover the variety of new individuals who transfer into any given metropolis.
To study extra about how one can use ReferenceUSA and SizeUp, the library shall be internet hosting digital coaching periods provide an introduction to those sources: 2-Three p.m. Tuesdays Oct. 20 and Nov. 10.

Courses shall be held through Zoom, and contributors can register to obtain a hyperlink and login directions via the library’s occasion calendar. Appointments for one-on-one introductions are additionally out there utilizing the Library’s Reserve a Librarian service. Request a session through the library’s web site.

To attach and community with enterprise homeowners all through Santa Barbara, entrepreneurs, innovators, and different group members are invited to attend 1 Million Cups conferences, 9-10 a.m. each Wednesday on the Eastside Library.

Weekly conferences give a chance for companies to current their firm to an viewers of mentors, advisers, and different entrepreneurs. Presenting entrepreneurs acquire perception into potential methods they’ll enhance their companies, collect real-time suggestions, and join with the group.

To arrange a free, small enterprise analysis session, contact the Eastside Library. For extra details about the Santa Barbara 1 Million Cups group, go to microsite at or contact the Eastside Library to see upcoming presenters or to enroll to current.
Go to the Santa Barbara Public Library on-line at for details about packages and providers. All library packages are free and open to the general public.


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