Changes for business, home expos | Business

TRAVERSE CITY — An annual have a look at companies and providers within the area gained’t be up shut and private this yr. And one of many first massive native occasions on the 2021 calendar has been delayed three weeks however, no less than for now, stays deliberate as an in-person expo.

Welcome to the brand new world of the expo within the COVID-19 period.

The Traverse Join Enterprise Expo will likely be held nearly on Nov. 10. Billed as the most important enterprise showcase in northern Michigan, the annual occasion “brings greater than 100 firms and organizations from throughout the area collectively on in the future to characteristic their merchandise, providers and workers.”

The Enterprise Expo coincides with Traverse Join’s annual Financial Outlook Summit. The 11:30 a.m. to 12:45 p.m. summit ( can be going digital this yr.

Occasion organizers nonetheless hope to attract tons of of attendees for the 2020 Enterprise Expo, which runs from eight a.m. to five:30 p.m. In response to a launch, the intention nonetheless is to ship an “up-close have a look at the variety and ingenuity of the area’s enterprise sector” — simply another way.

Molly MacGirr, occasion and program supervisor for Traverse Join, stated a digital enterprise expo might entice extra attendees. She pointed to the 7,000 views — each reside and taped — the group’s webinars have acquired since late March/early April.

“Possibly folks will likely be extra prone to get on,” MacGirr stated. “As a complete group, we predict to see our viewers develop.”

Cubicles for the enterprise expo are $500 for Traverse Join traders, $1,000 for non-investor firms. After making a reservation, companies will obtain a hyperlink to entry a digital exhibitor sales space by way of the Hubilo platform.

“We’re providing the identical factor we had been in individual, possibly a bit bit extra,” MacGirr stated.

The digital expo will present two issues an in-person occasion didn’t or couldn’t. Whereas the occasion continues to be free to the general public, earlier attendance was estimated. Detailed analytics of the brand new format will likely be obtainable, giving the exhibitors “true numbers on their return on funding,” MacGirr stated.

Additionally, extra folks might navigate to an organization with a particular curiosity — versus merely searching by way of bodily cubicles choosing up giveaways like sweet or firm pens.

“That is extra business-to-business, which we’ve been making an attempt to get to,” MacGirr stated. “It forces our hand a bit extra due to COVID.”

The digital exhibitor cubicles should have all firm info — textual content, movies and every other pertinent supplies — uploaded by Nov. 6 at 5 p.m.

Extra info on subsequent month’s occasion is obtainable at

  • Whereas the 2020 Traverse Join Enterprise Expo was compelled right into a digital format, the 2021 House Builders Expo has been delayed to attempt to hold the standard format.

Initially scheduled for Jan. 23-24, the 37th annual House Builders Affiliation Grand Traverse Space now’s set for April 17-18 on the Grand Traverse Resort and Spa.

The annual occasion “showcases new constructing developments, merchandise, concepts and inspiration.”

The 2020 occasion was held Jan. 18-19. In response to the Facilities for Illness Management, the primary laboratory-confirmed case of COVID-19 in the US was Jan. 20 and was reported to CDC two days later.

Shifting the occasion from its conventional mid-January date to mid-April was a necessity.

“We needed to present ourselves the utmost alternative to do this reside,” stated HBAGTA Government Officer Bob O’Hara.

Extra info on the House Expo is obtainable at

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